Client Kick Off Message


This message should be the first piece of communication from you to your employees that will explain why you are doing the Culture Survey 20/20, explain the importance of participation, the deadline and participation rate goal.  This message should also include the who the survey is coming from, including the email address and the due date. We suggest the message comes from the CEO.  


Subject Line: Kick-Off – Culture Survey 20/20 


Dear Team Member:

Our organization is committed to a strong and healthy work environment and you are the only ones who can tell us how we're doing.  The Culture 20/20® is designed to learn about your experience as an employee at this organization and then to use the results to make adjustments where they are needed for the best overall employee engagement and organizational culture.  Think of it as taking the organization to the doctor for a physical. We want to do a check-up on the organization and then prepare a plan for optimal health.                                                                                                                                                                                                                                                                                                                                                                                                           

Your input on this survey will help us understand the strengths and weaknesses of our culture and take specific steps to address them, so please take time to complete the survey. Your honest opinions and constructive comments are very important to us, whether favorable or unfavorable. 

To preserve confidentiality and anonymity, an external company, EDA, Inc. will consolidate the survey responses before providing them to our organization. Please note, that the comments you write in are scrambled and unidentifiable unless you identify yourself in your comment, so  if you want to remain anonymous in your comments, just word them in a way that doesn't identify you as the writer. 

  • In the coming days, ___________will email you a link to the culture survey.  Please take a few minutes to complete the culture survey. Patterns will be collected and presented in an aggregated report. Individual responses will be confidential unless your identity is revealed in the way you word the comments. Your honest feedback is greatly appreciated. 
  • Please complete by ____________. 
  • Please complete the culture survey by ______________________. If you have any technical difficulties, please reach out to ___________________. 

Thank you in advance for your valuable time and input. We are committed to making this organization a great place to work and your open and honest responses will greatly assist in this process. 


About EDA, Inc. 

EDA, Inc., a world-class human capital firm with powerful Employee Experience platform, providing SaaS and AI solutions, premium executive development services and leading industry research. EDA’s services include.

  • C-Suite & Executive Coaching,
  • Custom Executive Development,
  • Succession Planning,
  • Assessment & Selection Services, and
  • High-Potential Development.

It is our pleasure and passion to help organizational leaders create conducive workforce environments so that they can attract, retain, and develop top talent and advance their mission and strategy.


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